WEEK 02

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Lecture:

As a working designer, one can appreciate the sentiment of this poster series: http://digitalsynopsis.com/design/27-funny-graphic-designer-posters-charts/


Artist: Paula Scher

Demo: Illustrator and InDesign font panel and other tools required to complete Aldus Manutius & Font Attributes assignments.

Periodic Table Of Typography (PTOT)

Type Anatomy

Type basics and vocabulary http://www.thinkingwithtype.com/misc/Type_Basics.pdf

serif vs. sans serif
positive/reversed
leading
kerning
tracking
point size (72 per inch)
base line shift
baseline
counter
justification
scale/skew
x-height
widow/orphan
counter
ascender
descender


PROJECT

Progressive Variables Scroll to find it and access instructions and files in Projects>Typography. We'll be working on this for several weeks.


Homework:

1.
Read this article: Axial Layout One method of organizing text and graphics on a page.

2. Continue to notice and acquire (by photographing/scanningvv) remarkable examples of type in your environment. You will need these examples in variety for the final project! Next week you will bring in what you have so far and we will lay out the images in InDesign.

3. Do Progressive Variables #2 and have it ready for critique by 10:00 am. You may print them in the classroom if you wish.