VSAR 409 Advanced Graphic Design & Visual Media


Fridays; 9:30 am - 1:20 pm
ROOM: Arts 239
January 27 - May 17, 2017

instructor: James H. Miller
email: jmiller@csusm.edu  
message: 760-750-4137 (VPA Dept)
office hours: by appointment, Fridays after class

VPA Department Contact:
Administrative Coordinator Linda Muse,
(Best source for information since adjunct faculty
are not on campus except during class time.)

independence skills
credit item list
student sites
What is Expected of Students
art events criteria
final exam schedule

Source sites for this class:
type crimes
type crimes
Punctuation for Typographers

Source sites for assignments/projects:
GRID (gd:newbasics)
organizing form and content (color squares)
calendar grid (unconventional calendar redesign)

DIAGRAM (gd:newbasics)
making connections 01 (connect the dots) good introductory
making connections 02 (facet of your life; data driven,
like subway map on pg 209)

cell phone symphony (turning phone numbers into visual form; data driven)

HIERARCHY (gd:newbasics)
hierarchy through contrast
(facts about your life mapped to your hand; data driven)
menu of options (menu redesign)
long lists (thinking with type))

SCALE (gd:newbasics)
scale, depth, and motion (words of opposite meaning) good introductory
ambiguous scale (photos to distort scale)

GRADING: 90%+=A, 80-89=B, 70-79=C, 60-69=D, <60=F
Participation counts! Especially when a student is on the cusp of the next
letter grade . . .

Artists: David Carson (video), David Carson (site), Milton Glaser (video), Milton Glaser (site), Michael Doret, Barbara Kruger, Joshua Davis, Paula Scher, Sheppard Fairey

Description: Advanced Graphic Design will introduce the student to ways in which computers and vector-based output tools can be combined to create original art using Adobe Illustrator CS5 in conjunction with the Adobe Creative Suite of tools. Concepts and applications will be discussed. Projects focusing on typography, page-layout, poster design and branding/identity campaigns. Exploration using tools and techniques to produce projects to digitally create and enhance original and existing images for output to print, Web, and other electronic media, including RSS feeds for mobile devices including cell phones, iPods and as a tool for creative expression. Students will experiment with different conceptual approaches to art making and develop aesthetic strategies. The history of typography and contemporary graphic design artists, such as Milton Glaser, Michael Doret, Joshua Davis, Barbara Kruger, Paula Scher, and David Carson, will be discussed and analyzed.

Whereas the first class was an overview of graphic design weighted towards illustration, this advanced class concentrates on typography and page layout. In depth study of letteforms and how they may be placed on a page will permeate assignments and projects that explore page layout and two dimensional designfirst half of the semester.

InDesign will be introduced in this advanced class and used along side Illustrator that was the primary tool of the beginning class.

The class will combine lectures, screenings, group discussions, research, presentations, critique, and a writing component, as well as attendance of Art Events.

Content: This course will introduce the student to how computers and vector-based output tools are combined to create original art using the Adobe creative Suite. The idea is planted to create something that will bring to the fore the artistic side of graphic arts without begrudging the commercial, good graphic art is good art! Concept and application in discussions and projects on typography, page-layout, poster design, identity/branding campaigns will be covered. Contemporary artists in the medium will be discussed and reviewed in the context of the class, and in the larger perspective of overlapping disciplines in the digital arts community.

Academic Honesty Statement: Students will be expected to adhere to standards of academic honesty and integrity, as outlined in the Student Academic HonestyPolicy. All written work and oral presentation assignments must be originalwork. All ideas/material that are borrowed from other sources must have appropriate references to the original sources. Any quoted material should give credit to the source and be punctuated with quotation mark.
Students are responsible for honest completion of their work including examinations.There will be no tolerance for infractions. If you believe there has been an infraction by someone in the class, please bring it to the instructor’s attention. The instructor reserves the right to discipline any student for academic dishonesty, in accordance with the general rules and regulations of the university. Disciplinary action may include the lowering of grades and/or the assignment of a failing grade for an exam, assignment, or the class as a whole.
Incidents of Academic Dishonesty will be reported to the Dean of Students. Sanctions at the University level may include suspension or expulsion from the University.

Students with disabilities who require reasonable accommodations must be approved for services by providing appropriate and recent documentation to the Office of Disabled Student Services (DSS). This office is located in Craven Hall 5205, and can be contacted by phone at (760) 750-4905, or TTY (760) 750-4909. Students authorized by DSS to receive reasonable accommodations should meet with me during my office hours in order to ensure confidentiality.

SCHEDULE>subject to change! Please note that the syllabus is updated regularly to reflect changes in schedule, class direction,unforeseen events, possible guest speakers, wanton acts of nature, etc. Content will be added/changed over the course  bnof the semester.



(week 01) January 27
(week 02) February 03

(week 03) February 10

(week 04) February 17

(week 05) February 24

(week 06) March 03

(week 07) March 10

(week 08) March 17

(week 09) March 24—No Class Meeting, Spring Break

(week 10) March 31—No Class Meeting, Cesar Chavez

(week 11) April 07

(week 12) April 14

(week 13) April 21

(week 14) April 28

(week 15) May 05

(week 16) May 12—last day of class

(week 17) May 17 

—Finals Week. Schedule says we meet Wednesday, May 17, 11:30 am - 1:30 pm. However, if we complete

semester work by the last day of class, May 12, then we don't need to meet this day.