What is Graphic Design?

Graphic design is primarily a medium of COMMUNICATION.

Graphic design is a pleasing and persuasive combination of text and images that COMMUNICATE.

Artistic considerations are valued only insofar as they enhance the MESSAGE.

Graphic design takes 3 primary forms:

1. Sells a product or a service.

2. Delivers a message.

3. Conveys an awareness.

What are vector graphics?

http://lifeinvector.com/illustration Example of a vector image. By rolling over the illustrations you can see the wireframe below. Illustrator is made up of paths and points that underly everything. Color and other attributes are loaded on top.

Graphic Designers Must Watch This
I Heard You Are A Graphic Designer
http://www.slideshare.net/kpikuet/elements-and-principles-of-art-presentation elements & principles of art (slideshow) that apply to both fine art and graphic design

—Difference between graphic design and fine art
Graphic Design, Design Process, Graphic Style Example

how to steal like an artist—austin kleon

ElizArt one, two, three

Illustrator Tour/Paths/Cool Stuff/Accordion Moves/ZenHouse,
Rotation, Scaling; general tour of tools and function.

http://www.flickr.com/photos/voiceonapage/ (previous work from students beginning and advanced.




In-Class Exercises:

Puppy Pieces (preliminary; parts provided)
Snowman (secondary; you draw)

First Assignments:

Aldus Finished Example (text and alignment)

Word Cloud Generators

Google Word Cloud Generator (chrome)


Follow classroom instruction and research online tutorials (google, youtube, abobe help) to make the items below using Adobe Illustrator. Post them to CC when complete. Please be sure to name your posts! Convert to PDF before posting!

Word Cloud or other (depending on browser) Create a custom Word Cloud using words of your own choosing: song lyrics, prayers, poems, stuff you hear from the voices in your head, etc.—but nothing of questionable taste, please! Put in enough words in enough frequency to make the composition interesting! 50 or more works best. Download your creation from the site; get it off the Internet and into Illustrator.

Open in Illustrator to modify it beyond the tools offered by Wordle. To receive credit, BE SURE TO ADD YOUR NAME TO THE DOCUMENT SOMEWHERE ON THE PAGE from within the Illustrator environment. Feel free to customize further! Please also cite the source of your chosen words (i.e. Martin Luther King: I Have a Dream)—output as a PDF for posting to CC!

NEXT WEEK—if you want to get started early . . .

Fish Frog (object construction)—Step-by-step instructions to create a fish using only the ellipse tool and pathfinder panel. Customize your fish so they don't look all the same! Do the frog on your own using the same techniques. {put both critters on one page and post to your CC}

For more experienced users: do the robot!

Please feel free to customize fish/frog/robot. Better if they don't all look the same!

Homework (due by next class meeting):

1. Make a point to notice the difference between photographs and other kinds of image reproduction. Look at images to see if they have smooth continous lines—vector; or are purely photographic—pixel. Each kind of output can mimic the other in appearance; the difference is in the way the file is created.

2. Read the blog entry: Graphic Design vs Fine Art 

3. Read Austin Kleon article: how to steal like an artist

4. Review vocabulary terms: vocabulary

5. Answer question from ANNOUNCEMENTS forum, "Why Are You Here?". Please confirm that it also generates an email that you are able to receive!


Find and post 6 images (downloaded from the Internet, scanned in, snapshots taken with your digital camera of signage, store windows, road markings—whatever)

Notice and comment with your postings whether the images you chose are:

We're not looking for fine art compositions here, like the Mona Lisa, but more deliberate kinds of uses—applied art, functional art. Acts of communication and identity. Compositions that deliver a message!

Stuff related to:

(i.e. Ads, graphics, logos, trademarks, stamps and coins, seals and escutcheons; photos, illustrations, text treatments, tatoos, tribal signs, government/religious/club/group/association icons, etc.)