"Never lose your ability to be astonished."—Milton Glaser

"Don't confuse legibility with communication."—David Carson

"Form follows function."—Bauhaus

"Helvetica is the font of the Vietnam War."—Paula Scher

"You are always a child of your time; that we can not readily step away from."—Wim Crouwel

"The artist provides the window dressing so the message has punch."—JHM

"Clients pay you to draw from their minds a vision
they have not themselves fully defined."


"You can’t do better design with a computer, but you can speed up your work enormously."
— Wim Crouwel

"Design is everything. Everything!"
— Paul Rand

"Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated."
— Paul Rand

"Providing meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting."
— Paul Rand

"Simplicity is not the goal. It is the by-product of a good idea and modest expectations."
— Paul Rand

"The artist is a collector of things imaginary or real. He accumulates things with the same enthusiasm that a little boy stuffs his pockets. The scrap heap and the museum are embraced with equal curiosity. He takes snapshots, makes notes and records impressions on tablecloths or newspapers, on backs of envelopes or matchbooks. Why one thing and not another is part of the mystery, but he is omnivorous."
— Paul Rand (Paul Rand: A Designer's Art)

"So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals itself and then you reevaulate it. This is what you are doing all the time. "
— Paul Rand

Adrian Frutiger stated: “The material of typography is the black, and it is the designer’s task with the help of this black to capture space, to create harmonious whites inside the letters as well as between them.”

"Design is creativity with a strategy."—Unknown